Creating And Sustaining Brand Equity Long Term Case Study - 20

Creating And Sustaining Brand Equity Long Term - Case Study Example Pampers was launched – a development from the previous diapers available in the market, which – per research done by P&G - was particularly disliked by mothers because they didn’t fit well, they leaked and there was a tendency for the paper to crumble. (p. 130) Recent statistics point to the fact that Americans are spending less time in shopping malls. (Kalakota and Whinston 1997, p. 219) The reasons behind this vary but that they form a pattern that demonstrates how the purchasing behavior is beginning to change throughout the world with the emergence of time-strapped and career-oriented consumers. Understanding the dynamics of these demographic changes is crucial for brand development and brand loyalty. Today, lifestyle and demographic trends have taken consumers away from conventional retailers of the past. Of course, store-based retailing is still strong, consumers appear to have less and less time for the process of buying from stores. There is the rudiment of getting into the car, driving miles to stores, searching for products and subjecting oneself to endless queues. This could be explained by the fact that today there is more pressure from companies for employees to work for longer hours or perform more work as they make do with fewer employees. And so people found themselves shopping from catalogs, shopping channels, and, recently, online. The demographic trends, wrote Ronald Drozdenko and Perry Drake (2002), that contribute to the movement of shoppers away from store retailers include: higher percentage of women in the workforce; higher percentage of family members working; more child-rearing activities that require parents’ time; increasing access to the internet at home; increase in ethnic population; and, less brand loyalty. (p. 9)

A Clocwork Orange Essay Example | Topics and Well Written Essays - 500 words

A Clocwork Orange - Essay Example He acts well on an involuntarily basis as she has turned out to be the supposed clockwork orange and more technical on his inside. The chaplain critiques and argues that true goodness ought to come from the within of an individual. His thoughts and actions do not show any aspect of dignity and freedom. Thus the role of morality in this film is to show the relationship that exists between conditioning and the morality of independence and dignity. The role of fate is evident with the main character of this film, for the way it starts to the end of the film, Alex engages himself in violent acts in the streets alongside his friends, he is involved in all kinds of violence, and however, fate has other plans for him as he encounters himself with the state authorities who have intention of changing him to a better person. A guy who used to be very violent is in a situation whereby he cannot defend his own life in the streets. For instance, he was beaten by a group of homeless people, just like the ones he beat before. When he gets home from prison, he is rejected by his parents, in the streets he seeks shelter from an old man, only to later realize that he is the husband of the wife who they had raped. The experiments at the prison make him weak and he can’t commit any more crime. He is locked in a room where he breaks down and commits suicide. In this movie, fates send Alex to his own world. In the movie, its evident that there are behaviors that when ne is involved in, no one wants to get involved with you, this is clear in Alex, he and his friends had committed so many crimes to a point that he was rejected in his own family, life is a merry go round, what one treats others is the same treatment that oat one point of life he will receive. After the experiment I was surprised to see that Alex could not imagine of ant criminal activity leave alone committing one. To make matters worse, Alex